Independent Solution Vendors (ISV’s):

The ultimate guide to creating a software PUBLISHER!

ISV’s represent a unique challenge for more ERP-focused organizations.  The first key question for most ISV’s is, “who are you… really?”  Are you a VAR with intellectual property that you sell direct to the end-user?  Are you looking to build a channel to bring your solution to market?  Maybe you are a combination of both?  Regardless of your chosen route to market, Geoff Ashley & Associates has a unique track record of success – helping hundreds of ISV partners throughout the ERP industry.

How we can work together:

* Audit go-to-market
* Audit target partner/customer profiles
* Creation/audit partner framework(s)
* Creation/audit partner agreement(s)
* Recruitment methodology including recruitment motions based on partner segmentation
* Creation of key practice methodologies
     – Marketing
     – Sales
     – Pre-Sales
     – Consulting/Implementation
     – Customer Success
     – Practice principal, owner, executive (POE)
* Creation/audit of channel management methodology
* Creation/audit of enablement process/methodology
* Creation/audit of partner business/marketing plans as well as practice management methodology
* Participate in events, company meetings, webinars, seminars, shows, etc…  Creation of content and/or ownership of presentation or entire tracks